Practice Marketing is the first in a series of 3D, multiplayer business strategy games designed for McGraw-Hill Education’s new line of digital learning products. A multiplayer simulation of the backpack industry, Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, real-world environment.
In the simulation, students practice marketing strategy by doing what it takes to be an effective marketing manager. Practice Marketing is based on the framework of the "4 Ps" of marketing: Product, Price, Placement and Promotion. Using strategies learned in class, students must successfully launch a new product to market: a backpack of their own design.
Practice Marketing was designed with McGraw-Hill’s renowned pedagogy for practical learning, and will supplement McGraw-Hill Education’s Marketing curriculum.
Practice Marketing has already won the Serious Games Showcase and Challenge award in 2010 for the business category, the silver medal for the 2011 Serious Play Awards, and has been shortlisted for the United Kingdom’s 2011 eLearning awards for best learning game.